Blog | Forwrd.ai

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Forwrd.AI Adds Amazon Athena Integration

We’re excited to announce a new integration with Amazon Athena, further enhancing our commitment to delivering actionable predictive AI.

Product Updates

Operational Dashboard: Keeping Your AI Models on Track

This new feature is designed to empower users by providing real-time visibility into the status of their AI models, data sources, and model accuracy.

Product Updates

AI Powered Data Enrichment & Predictor Summaries

Our new feature offers automated categories and detailed explanations for each predictor used in our predictive AI models & leverages LLMs to enhance insights.

Product Updates

Data Science Hiring Trends Report: 2025 Outlook

This comprehensive report emphasizes, details and analyzes the growing demand for data science resources in go-to-market departments.

Data-Driven Strategy

10 Common Mistakes while Building an AI Model for your Go To Market

Let's explore the 10 common mistakes in building machine learning models, their implications, and how to avoid them.

Data-Driven Strategy

New Feature Launch: Forwrd Personas

Forwrd Personas allows businesses to categories their customers & identify the characteristics common among different segments of their customer base.

Product Updates

Predictive AI Modeling: The Build vs Buy Dilemma

Complexities and consideration when debating a build vs buy approach for Predictive AI Modeling.

Data-Driven Strategy

New Workflow for Data Science & AI Modeling

Forwrd has designed a workflow that simplifies the complex process of data science and AI model development.

Product Updates

How to Build a Customer Churn Prediction Model

A guide to walk you through the steps necessary to design and build a customer churn predictive model.

Data-Driven Strategy

AI Field Segmentation by Forwrd: Use Case & Feature

Explore how text normalization techniques can affect AI modeling building and the accuracy of your Predictive AI model.

Product Updates

6 CRM Fields that Will Impact Your Predictive Lead Scoring Model

Six CRM fields that you might be tempted to ignore but shouldn't when creating your predictive lead scoring model.

Data-Driven Strategy

Forwrd Acquires LoudNClear

Acquisition of conversational AI technology company LoudnClear.ai marks a pivotal step in corporate strategy.

Company News

Handle Incomplete Values in Your Model Workflow

Easily define your approach to blank fields and incomplete data based on your business logic within the Forwrd predictive AI model builder.

Product Updates

New 'Decision Base' UI & Base Explorer

It's now easier to review the data that's included in your decision base. Review all the keys and values included your decision base data.

Product Updates

New! Nested Conditions in 'Metric'

You can now target ultra-specific business objectives, enabling you to build models that capture the finest nuances of your revenue operations.

Product Updates

How to Reduce RevOps Dependency on Technical Teams

Today's data tsunami presents significant challenges for RevOps teams. Watch this video to learn how RevOps leaders can reduce dependency on technical teams.

Data-Driven Strategy

Predictive AI 2.0 is Here (And Savvy Revenue Leaders Use it to Win)

Learn how revenue leaders can use predictive scoring 2.0 to steer their go-to-market ships with data-driven decisions that actually move the needle.

Data-Driven Strategy

New Correlation Engine – Setting a New Standard of Precision

We've rebuilt our Correlation Engine from the ground up, leveraging cutting-edge technology to deliver the most accurate predictions yet!

Company News

5 Reasons No-Code Data Science is a Superpower for GTM Teams

Discover all the ways no-code data science platforms enable GTM teams to test hypotheses, save costs, and boost efficiency.

Lead Scoring Software – 5 Mistakes When Picking a Solution

Lead scoring software is a critical component for successful revenue operations. Avoid these 5 mistakes when choosing a solution for your business.

Data-Driven Strategy

The Black Box of HubSpot's Predictive Lead Scoring

HubSpot touts their predictive lead scoring as a key differentiator, but there's one big issue with their model - it's a total black box.

HubSpot

New! AI Segments

In the same way ChatGPT can categorize a grocery list by departments, Forwrd has its own LLM that monitors your data and surfaces related segments.

Company News

Marketing Operations KPIs by Team Size

Explore the top marketing operations KPIs from the marketingops.com community's annual survey. Measure your success with these key performance indicators.

Data-Driven Strategy

Lead Scoring Salesforce Should Have Offered You

As AI advances, and companies collect more data than ever before, a superior method for scoring emerges as an alternative to the lead scoring salesforce offers.

Data-Driven Strategy

Free Lead Scoring Template - Use it to Evaluate Leads

This free spreadsheet is a lead scoring template that is designed to empowers you to tailor a lead scoring system for your unique business objective.

Data-Driven Strategy

10 Marketing Operations KPIs for 2024

With 2024 now underway, marketing ops leaders must ensure they're tracking the marketing operation KPIs that will define success for their company this year.

Data-Driven Strategy

Lead Scoring System: 4 AI Models to Drive Revenue in 2024

Learn how an effective lead scoring system with four AI models can streamline your marketing and sales and maximize your pipeline in 2024.

Data-Driven Strategy

Forwrd.ai Achieves SOC 2 Type 2 Certification

We are glad to share that Forwrd.ai has successfully achieved SOC 2 Type 2 certification.

Company News

Lead Scoring: How to Identify Degrading Scores

Learn about lead scoring best practices for identifying and addressing degrading lead scores to keep your sales pipeline healthy.

Data-Driven Strategy

5 Signs a Lead Scoring Model Needs a Tune Up

Discover the indicators that signal your lead scoring model needs recalibrating. Optimize your B2B SaaS marketing operations with these insights.

Data-Driven Strategy

Revive Your Sales Pipeline by Scoring Old Leads

Using predictive scoring to analyze and re-engage old leads can boost your sales pipeline. Learn how revenue teams realize the untapped potential in old leads.

Data-Driven Strategy

6 Benefits of Cross-Cloud Scoring

Cross-cloud scoring is a game-changer for B2B SaaS go-to-market teams. Learn why it outshines one-dimensional scoring in lead quality assessment.

Data-Driven Strategy

Improving Territory Management w/ Predictive Scoring

Learn how B2B SaaS leader Copado improves territory management w/ predictive scoring to achieve balanced, fair distribution of leads & opps across territories.

Data-Driven Strategy

New! Self-Learning Scoring Models

Learn about our self-learning scoring models feature. The models become smarter every day, learning from new data!

Product Updates

6 Things To Do Before Implementing Predictive Scoring

This blog post outlines a step-by-step process for successfully leveraging predictive analytics in B2B SaaS marketing

Data-Driven Strategy

Marketing & Sales Alignment: How to Boost it in 2024

Learn why you should embrace predictive AI to promote a more productive and harmonious marketing and sales alignment.

Data-Driven Strategy

Your ABM Motion is Incomplete w/o AI Account Scoring

Incorporating AI Account Scoring into your ABM motion is not a luxury but a necessity. Read our latest blog post to find out why.

Data-Driven Strategy

PLG Strategy: 6 Ways to Optimize It Today

Optimizing your Product-Led Growth strategy is a self-service imperative that is crucial for growth. Explore six key tips for optimizing your PLG strategy.

Data-Driven Strategy

No Code Analytics: 6 Benefits for Go-to-Market Teams

Discover six key benefits of no-code analytics for Go-to-Market teams in B2B SaaS RevOps. Gain insights, reduce costs, and more!

Data-Driven Strategy

RevOps Consulting: Is it Worth it?

Let’s explore the value of RevOps consulting and introduce a tool that comes bundled with a consultancy service that provides similar benefits.

Data-Driven Strategy

RevOps as a Service vs. In-House Team

Explore the differences between using RevOps as a service and hiring an in-house RevOps team, to make informed decisions for your company.

Data-Driven Strategy

No-Code Machine Learning: Self-Sufficiency for GTM

Discover how the quiet revolution of no-code machine learning is liberating revenue teams from their dependence on analysts and data teams.

Data-Driven Strategy

RevOps Tools - 6 Must-Haves for Maximum Efficiency

In this article, we cover 6 essential RevOps tools that are central to modernizing your approach and maximizing efficiency.

Data-Driven Strategy

Two Customer Churn Models to Boost Retention

Learn how two customer churn models can transform your retention strategy. Leverage predictive insights for proactive customer engagement and growth.

Data-Driven Strategy

Lead Conversion Rate: Boost it w/ Predictive Scoring

Boost your Lead Conversion Rate with predictive lead scoring. Elevate RevOps strategy and maximize conversions.

Data-Driven Strategy

Revenue Operations Metrics for B2B SaaS

Unlock your revenue potential with strategic Revenue Operations metrics. Discover how to optimize performance and drive growth.

Data-Driven Strategy

How Does RevOps Help Companies Scale?

Discover how RevOps empowers B2B SAAS companies to scale efficiently and drive success. Unlock growth potential with RevOps.

Data-Driven Strategy

Skyrocket SaaS Sales Efficiency w/ Predictive Scoring

Discover how predictive scoring platforms like Forwrd.ai enhance SaaS sales efficiency by prioritizing high-potential accounts based on hard data.

Data-Driven Strategy

Account Scoring w/ Predictive AI: Boosting Efficiency

Discover how predictive account scoring can enhance B2B RevOps efficiency by prioritizing promising accounts.

Data-Driven Strategy

AI Marketing Stack: A Getting Started Guide

Discover how AI marketing enhances B2B SaaS performance. Learn about data enrichment, lead scoring, conversational marketing, and content generation using AI.

Data-Driven Strategy

Pardot Lead Scoring vs. Forwrd.ai

Ever wondered how Forwrd's AI lead scoring stands up against Pardot's lead scoring? We've got the lowdown in our latest blog post.

Data-Driven Strategy

New! AI Slack Alerts Engine

No more playing hide-and-seek with your reps. Set personalized Slack alerts, and inject deal-closing insights into the Slack account of your frontline teams.

Company News

New! Mixpanel Integration

We’re buzzing with excitement to announce our integration with Mixpanel.

Product Led Growth

Predictive Lead Scoring HubSpot Wish They Built

Let's explore how Forwrd.ai's AI lead scoring for Hubspot compares against HubSpot's out-of-the-box rule-based lead scoring solution.

HubSpot

MQL to SQL Conversion Rate Benchmarks: In-Depth Guide

Elevate B2B SaaS success with effective MQL to SQL benchmarking. A comprehensive guide for RevOps leaders navigating lead conversion strategies.

Data-Driven Strategy

Compare predicted results from a predictive model with your current performance and stay on top of risks & opportunities related to your goals. Gain insight into where AI predicts you’ll be in the future and improve go-to-market performance.

Product Updates

AI Lead Scoring – The Low-Hanging Fruit for 2024

AI lead scoring offers a high-impact, low-effort way to identify sales-ready prospects in your cross-cloud customer data, without having to involve analysts.

Data-Driven Strategy

PLG Strategy: Predictive Lead Scoring for PQLs

Predictive lead scoring can be a powerful tool for B2B SaaS companies that offer free trials or a freemium model—enabling them to identify prospective customers who are likely to convert based on product usage data and behavior pattern analysis, ultimately increasing chances of successfully acquiring new customers or expanding existing ones!

Product Led Growth