New Release: Transform Predictive Insights into Operational Wins
Predictive AI is powerful—but even the most accurate models can fall short if they don’t fit your GTM strategy. Imagine a model that predicts perfectly but leaves your SDR team overwhelmed or misses critical segments entirely. That’s where Operational Planning from Forwrd AI changes the game.
New mobile apps to keep an eye on
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What new social media mobile apps are available in 2023?
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Use new social media apps as marketing funnels
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Try out Twitter Spaces or Clubhouse on iPhone
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What app are you currently experimenting on?
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Building predictive models is just the beginning of optimizing your Go-to-Market (GTM) operations. The real challenge lies in ensuring these models drive meaningful business impact while aligning seamlessly with your unique processes and goals. With Operational Planning, Forwrd AI empowers Operations teams to bridge this gap, turning predictive insights into actionable strategies that work for your business.
What’s New in This Release
Operational Planning introduces a game-changing way for Ops professionals to evaluate and refine their predictive AI models before full deployment. By running models in a “test period,” this feature collects detailed data and presents it through intuitive metrics, allowing teams to analyze results across dimensions like geography, campaign type, or customer segment.
This capability ensures that predictive models aren’t just accurate but also practical and aligned with operational needs. With Operational Planning, Ops teams gain:
- Clarity on model alignment: Understand whether the model generates the right outcomes for critical business goals, like SDR volume or lead quality.
- Actionable insights: Identify opportunities and potential gaps, like low-performing segments or high-volume areas needing attention.
- Stakeholder confidence: Equip sales, marketing, and leadership teams with data-driven evidence to rally behind predictive AI models.
Key Metrics and Why They Matter
Operational Planning provides Ops professionals with a detailed, actionable breakdown of model performance by segment. Key metrics include:
- Monthly Estimated Volume of Qualified Records
- What it is: Predicts the number of records in each segment expected to meet qualification criteria.
- Why it matters: Helps you assess whether the model generates enough volume to support operational needs, such as SDR workloads or regional pipeline requirements.
- AVG Days to Success
- What it is: Measures the average number of days it takes for records in a segment to meet success criteria.
- Why it matters: Provides a clear understanding of how quickly different segments are converting, helping you identify bottlenecks or high-potential segments that could benefit from faster engagement.
- Accuracy Rate
- What it is: The model’s accuracy level for each segment (e.g., high, medium, or low).
- Why it matters: Low-accuracy segments may signal misalignment between the model and business objectives or require further data refinement. Identifying these segments early prevents wasted effort and ensures better resource allocation.
- Propensity to Success
- What it is: Indicates the likelihood of records in a specific segment meeting success criteria.
- Why it matters: Helps you prioritize efforts on segments with higher success probabilities while flagging areas needing improvement or additional support.
These metrics give Ops professionals the ability to make data-informed decisions, evaluate models more effectively, and align predictive insights with business goals.
Insights That Demand Attention
With Operational Planning, Forwrd AI doesn’t just deliver metrics—it empowers you to take proactive action with intelligent, actionable insights. By analyzing model performance across segments, Forwrd AI identifies areas that require your attention, enabling you to optimize outcomes before challenges arise.
For example:
- Low-accuracy segments: Identify areas where model predictions are less reliable, enabling refinement to improve outcomes.
- High-volume segments: Highlight segments generating significant volume, helping your team allocate resources effectively and stay ahead of demand.
By surfacing these insights, Forwrd AI ensures you stay ahead of the curve—aligning models with real-world business processes and driving better outcomes. This proactive approach turns potential challenges into opportunities, giving your Ops team the confidence to deploy predictive models that work seamlessly with your business.
The Bottom Line
Forwrd AI’s Operational Planning feature doesn’t just stop at predicting outcomes—it empowers you to measure, evaluate, and optimize your models for real-world impact. With clear metrics and actionable insights, Ops teams can ensure their predictive AI models align with business goals, drive efficiency, and build stakeholder confidence.
With Operational Planning, you’re not just building models—you’re creating smarter, more impactful GTM strategies.
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