New mobile apps to keep an eye on
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What new social media mobile apps are available in 2023?
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Use new social media apps as marketing funnels
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Try out Twitter Spaces or Clubhouse on iPhone
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What app are you currently experimenting on?
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Looking to take advantage of predictive lead scoring, Hubspot wizard?
Let's explore how Forwrd.ai's AI lead scoring for Hubspot compares against HubSpot's out-of-the-box rule-based lead scoring solution.
Hubspot’s Rule-Based Lead Scoring
First, let's agree that Hubspot's rule-based lead scoring is a decent starting point for those who want to experiment with automatic lead qualification.
However, this rule-based system is biased and inaccurate.
In other words, humans can't be as thorough as AI, when it comes to considering all the relevant user attributes that lead to conversions.
To qualify leads based on a more comprehensive 360 cross-cloud data, a far more advanced solution is required.
This is where Forwrd.ai steps in, providing a powerful and efficient alternative.
Enter Predictive Lead Scoring, HubSpot Wizard!
Forwrd.ai's AI lead scoring for Hubspot empowers marketers and sales teams with actionable business predictions.
By leveraging historical data from multiple sources, businesses can forecast pipelines, gauge buying intent, and predict churn likelihood.
Specifically, this lets businesses predict which leads will become qualified leads (MQLs), which sales-accepted leads will become sales-qualified leads (SQLs), and which SQLs will become customers.
Furthermore, Forwrd.ai enables proactive measures by letting you inject scores into tools SDRs and frontline employees use daily (e.g., Slack, HubSpot CRM, Salesforce).
Considering HubSpot with Other Data Sources
One of the key advantages of Forwrd.ai's solution is its seamless integration with other data sources.
As a result, this allows businesses to analyze user activity effectively, ensuring a more accurate and holistic view of their leads.
For example, by considering leads, accounts, and customer activity data, businesses can better understand their audience and tailor outreach strategies accordingly.
Surfacing Factors that Drive Conversions
Forwrd.ai goes beyond traditional lead scoring by revealing the factors that drive conversions.
Through in-depth analysis, businesses can identify elements with the highest and lowest impact on their business objectives (KPI).
Subsequently, armed with this knowledge, they can optimize their content and acquisition funnel, ultimately improving conversions and minimizing user attrition.
Building a Holistic Scoring Model in Minutes
In today's fast-paced business environment, time is of the essence.
Forwrd.ai addresses this by automating the process of building a holistic, unbiased scoring model in a matter of minutes.
Forwrd.ai's no-code solution requires one expert, not multiple stakeholders and months of meetings, for model building and maintenance, without extensive coding.
In conclusion, for Hubspot users, Forwrd's AI predictive lead scoring surpasses the out-of-the-box rule-based system, offering a superior solution.
In the same vain, with AI, data integration, and actionable insights, Forwrd empowers businesses to improve qualification and data-driven decisions.
Try Forwrd's predictive lead scoring, Hubspot Wiz, for a more efficient lead scoring solution for your business.
