Gartner: Self-service analytics has immense value

New mobile apps to keep an eye on

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What new social media mobile apps are available in 2023?

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Use new social media apps as marketing funnels

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Try out Twitter Spaces or Clubhouse on iPhone

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What app are you currently experimenting on?

The term ‘data-driven’ feels like a used-up buzzword.

But what does it really mean?

According to Gartner analysts Tom Cosgrove and Steve Rietberg, the most data-driven organizations:

Collect high-quality data that is trusted by stakeholders.
Establish a shared set of definitions (e.g., use-cases, metrics).
Commit to training business teams for data literacy.
Implement self-service tools for employees to draw insights independently.
Manage a technology portfolio with tools selected for optimal ROI.

Evidently, being a data-driven organization requires far more than just investing in analytics tools.

Analytics tools can only deliver value if they can leverage quality data and be supported by clear metrics and self-service usage. Small improvements in these areas can have a compounding effect that can significantly accelerate your business execution efforts.

As Cosgrove points out, the benefits of self-service analytics and improved data literacy can truly be groundbreaking.

If you’re looking to empower your team to make data-driven decisions in a self-service fashion and improve data literacy in 2022 – Let’s explore together how self-serve predictive analytics can help you achieve this.

Source: Build a Data-Driven Sales Organization to Maximize Growth