New mobile apps to keep an eye on
Hendrerit enim egestas hac eu aliquam mauris at viverra id mi eget faucibus sagittis, volutpat placerat viverra ut metus velit, velegestas pretium sollicitudin rhoncus ullamcorper ullamcorper venenatis sed vestibulum eu quam pellentesque aliquet tellus integer curabitur pharetra integer et ipsum nunc et facilisis etiam vulputate blandit ultrices est lectus eget urna, non sed lacus tortor etamet sed sagittis id porttitor parturient posuere.
- Lorem ipsum dolor sit amet consectetur rhoncus ullamcorper ullamcorper
- Mauris aliquet faucibus iaculis dui vitae ullamco
- Posuere enim mi pharetra neque proin vulputate blandit ultrices
- Posuere enim mi pharetra neque pellentesque aliquet tellus proindi
What new social media mobile apps are available in 2023?
Sollicitudin rhoncus ullamcorper ullamcorper venenatis sed vestibulum eu quam pellentesque aliquet tellus integer curabitur pharetra integer et ipsum nunc et facilisis etiam vulputate blandit ultrices est lectus vulputate eget urna, non sed lacus tortor etamet sed sagittis id porttitor parturient posuere.
Use new social media apps as marketing funnels
Eget lorem dolor sed viverra ipsum nunc aliquet bibendum felis donec et odio pellentesque diam volutpat commodo sed egestas aliquam sem fringilla ut morbi tincidunt augue interdum velit euismod eu tincidunt tortor aliquam nulla facilisi aenean sed adipiscing diam donec adipiscing ut lectus arcu bibendum at varius vel pharetra nibh venenatis cras sed felis eget.
- Lorem ipsum dolor sit amet consectetur fringilla ut morbi tincidunt.
- Mauris aliquet faucibus iaculis dui vitae ullamco neque proin vulputate interdum.
- Posuere enim mi pharetra neque proin bibendum felis donec et odio.
- Posuere enim mi pharetra neque proin aliquam mauris at viverra id mi eget.
“Eget lorem dolor sed viverra ipsum nunc aliquet bibendum felis donec et odio pellentesque diam volutpat.”
Try out Twitter Spaces or Clubhouse on iPhone
Nisi quis eleifend quam adipiscing vitae aliquet bibendum enim facilisis gravida neque velit euismod in pellentesque massa placerat volutpat lacus laoreet non curabitur gravida odio aenean sed adipiscing diam donec adipiscing tristique risus amet est placerat in egestas erat imperdiet sed euismod nisi.
What app are you currently experimenting on?
Eget lorem dolor sed viverra ipsum nunc aliquet bibendum felis donec et odio pellentesque diam volutpat commodo sed egestas aliquam sem fringilla ut morbi tincidunt augue interdum velit euismod eu tincidunt tortor aliquam nulla facilisi aenean sed adipiscing diam donec adipiscing ut lectus arcu bibendum at varius vel pharetra nibh venenatis cras sed felis eget.
If you're a B2B software vendor, you may have relied on rule-based scoring to qualify leads and users.
While this may have worked in the past, in 2023, this method will no longer be valid.
Using rule-based scoring is like driving a car with no GPS.
If you're lucky, you might make it to your destination, but the journey will require more effort than necessary.
If you aren't that lucky, you might drive in circles, wasting time and resources.
Rule-based scoring has limitations that prevent it from differentiating between qualified and unqualified users.
Now is the perfect time to look for a better way to perform deep qualification of your users!
Let's dive in.
What's Rule-Based Scoring?
Rule-based scoring is a system that uses predetermined rules to dictate which leads have the highest chance of converting into customers.
For example, if a prospect's company has an annual revenue of over one million dollars, you might classify them as a "qualified" lead and focus your efforts on them.
In the past, rule-based scoring may have been enough to help you identify qualified leads based on demographics, firmographics, and some intent signals.
However, in 2023, this may no longer be the case.
Why Rule-Based Scoring Is Flawed
The main reason rule-based scoring won't cut it anymore is that the B2B software industry has changed drastically.
Companies collect so much data, and most of them can't figure out how to make sense of it all.
And rule-based scoring is too limited in its ability to factor in all available data points to present an accurate picture of customer behavior.
Sure, it can help you target leads that meet certain criteria, but it doesn't give you deep insight into why a lead might convert or what kind of experience they had while using your product.
Dynamic Businesses Can't Look at Data Through a Straw
Businesses make constant changes to their product and marketing initiatives, and while scoring rules may be valid today, they won't work tomorrow due to changing conditions.
And so, relying solely on a rule-based system could leave you at a disadvantage when competing against other B2B software vendors using more advanced methods for qualifying users.
The only way to truly stay ahead of the competition is to use a system that can dynamically adjust and learn from data in real time.
What's the Solution?
The solution is to move towards an AI-powered scoring system that dynamically adjusts and learns from data in real-time.
Machine learning can help you gain deep insight into customer behavior and better understand users in a way that rule-based scoring can’t.
It should come as no surprise that rule-based scoring isn’t going to cut it for B2B software vendors in 2023.
It simply isn’t an effective way of measuring all critical user attributes and touchpoints, leading to a lack of insight into your prospects' needs and behaviors.
To stay competitive, B2B software vendors must score users dynamically, based on cross-cloud data, to enable GTM teams to drive efficiencies and maximize revenue KPIs.
Learn more at Forwrd, the no-code predictive analytics platform.
