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We’re very passionate about predictive models here at Forwrd because we see thier impact on daily basis.
Predictive models can help you forecast all sorts of go-to-market KPIs, like marketing pipeline creation, customer churn, and more.
But how can you gauge your current progress, compared to the forecasted outcome provided by a predictive model?
Introducing Forwrd Performance Benchmarks.
This feature enables you to compare your current performance with the predicted results.
For example, if a predictive model is used to predict sales pipeline creation, with Performance Benchmarks, we can see how many contacts or accounts have become pipeline and how many are projected to become pipeline.
Similarly, when predicting customer retention, we will see how many customers have already churned and how many are likely to churn in the near future.
This is critical, because it gives you insight into your current standings and where AI predicts they will be in the future, helping you focus your efforts and improve go-to-market performance.
And with the ability to filter your results based on user segments, campaigns, and geographies, you can stay on top of risks & opportunities related to your goals – so you can meet and exceed them.
To learn more, head over to Forwrd.ai
