Because of the complexity and high risk of building internal AI solutions, CIOs are increasingly opting to buy them from specialized providers.
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AI is no longer a “nice-to-have” for SaaS enterprises. It’s now expected to power go-to-market (GTM) strategies, drive Revenue Operations (RevOps), and deliver real results—like reducing churn, scoring leads, and improving revenue forecasts.
But there’s a growing realization among tech leaders: building internal AI is harder than it looks. And for most organizations, it’s not the smartest path forward.
That’s why a growing number of CIOs are making a strategic shift: instead of building internal AI solutions, they’re buying them from specialized providers.
Over 70% of enterprise AI projects fail to deliver meaningful outcomes. Most never make it to production. And the reasons are well documented: fragmented data, lack of productization, unclear ownership, poor adoption, and rising complexity as new tools like large language models (LLMs) enter the mix.
These aren’t just minor hurdles. For most enterprises, these are fundamental capability gaps—requiring mature data infrastructure, highly specialized talent, and cross-functional execution at scale.
And the cost of getting it wrong is significant: wasted resources, delayed GTM optimization, and reduced stakeholder trust in AI initiatives.
According to a Salesforce survey, only 11% of CIOs at large enterprises have fully implemented AI, despite overwhelming belief in its transformative potential. Security, data complexity, and infrastructure concerns were among the top blockers.
This aligns with broader industry research showing that CIOs are increasingly turning to external AI providers—both cloud and niche—for model development, orchestration, and integration. These partners offer a clear advantage:
In fact, CIO.com reports that many enterprises are now bypassing the big cloud providers in favor of smaller, more specialized AI vendors who can move faster and offer tailored services.
Building internal AI capabilities isn't just about hiring a few data scientists. It requires:
Most CIOs find that by the time they’ve assembled the team, built the infrastructure, cleaned the data, and integrated the outputs, months—or even years—have passed. Meanwhile, competitors using prebuilt solutions are already acting on insights and improving revenue outcomes.
The question CIOs must ask today isn’t just “Can we build this?” It’s “Should we build this?”
In many cases, the answer is no.
Buying purpose-built AI solutions allows CIOs to shift their focus from technology execution to business impact. It frees teams from low-level model management and lets them concentrate on aligning intelligence with GTM priorities.
And most importantly, it increases the odds of success—by delivering faster time to value, higher adoption, and proven, scalable intelligence.
AI success isn’t about how much code you write—it’s about how much value you deliver. For most SaaS enterprises, that means buying smarter, not building harder.