New mobile apps to keep an eye on
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What new social media mobile apps are available in 2023?
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Use new social media apps as marketing funnels
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Try out Twitter Spaces or Clubhouse on iPhone
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What app are you currently experimenting on?
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Have you ever wondered how companies stay ahead of the competition and remain innovative?
It's their adaptability and openness to change that have enabled them to thrive in the ever-evolving economy.
And as technology advances, businesses must learn to leverage AI to drive predictable results.
Let’s take a closer look at adaptive AI and see why it matters and what it can do for businesses.
What is Adaptive AI?
Adaptive AI, as its name suggests, is an artificial intelligence technology that self-learns.
It uses data to continuously train a model and use it to predict outcomes and improves decision-making.
By doing so, the model becomes smarter over time, helping businesses to make sound decisions quickly and efficiently in a dynamic, ever-changing business environment.
The Benefits of Adaptive AI
Adaptive AI is not another buzzword. Â Rather, its benefits are real and measurable.
It has the potential to help businesses in numerous ways in today's economy, where companies face rapid changes like cutting headcount and trying to do more with less.
Predicting GTM Outcomes
For example, it can be used to predict go-to-market outcomes like lead conversion, opportunity conversion, and churn prevention.
Having the ability to continuously learn and surface predictions and insights in real-time can help companies to make truly data-driven decisions faster.
This capability enables businesses to increase efficiencies, through smarter prioritization, and personalized outreach.
Freeing Up Resources
Adaptive AI can also be used to automate processes and free up resources.
Businesses no longer have to rely on analysts, manual qualification, or outdated methods of predictive analysis.
Instead, it can automatically process customer data to learn, predict, and inform decisions to help front-line employees react faster than the competition.
Reducing Human Errors
Another benefit of AI is that it can reduce risk and lower costs.
It helps to mitigate human errors by taking over mundane tasks like manual lead scoring and allows business leaders to focus on complex matters that can't be automated.
What's Next?
Adaptive AI is quickly becoming an essential tool for any go-to-market leader looking to stay competitive in today's ever-evolving landscape.
By leveraging this technology, businesses can make better predictions faster and provide personalized communication that appeals to customers' needs—all while increasing efficiency.
So if your organization hasn't yet adopted adaptive AI into its go-to-market operations, now might just be the time.
Learn more about Forwrd's cutting-edge predictive analytics and its adaptive AI capabilities at www.forwrd.ai
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