Hendrerit enim egestas hac eu aliquam mauris at viverra id mi eget faucibus sagittis, volutpat placerat viverra ut metus velit, velegestas pretium sollicitudin rhoncus ullamcorper ullamcorper venenatis sed vestibulum eu quam pellentesque aliquet tellus integer curabitur pharetra integer et ipsum nunc et facilisis etiam vulputate blandit ultrices est lectus eget urna, non sed lacus tortor etamet sed sagittis id porttitor parturient posuere.
Sollicitudin rhoncus ullamcorper ullamcorper venenatis sed vestibulum eu quam pellentesque aliquet tellus integer curabitur pharetra integer et ipsum nunc et facilisis etiam vulputate blandit ultrices est lectus vulputate eget urna, non sed lacus tortor etamet sed sagittis id porttitor parturient posuere.
Eget lorem dolor sed viverra ipsum nunc aliquet bibendum felis donec et odio pellentesque diam volutpat commodo sed egestas aliquam sem fringilla ut morbi tincidunt augue interdum velit euismod eu tincidunt tortor aliquam nulla facilisi aenean sed adipiscing diam donec adipiscing ut lectus arcu bibendum at varius vel pharetra nibh venenatis cras sed felis eget.
“Eget lorem dolor sed viverra ipsum nunc aliquet bibendum felis donec et odio pellentesque diam volutpat.”
Nisi quis eleifend quam adipiscing vitae aliquet bibendum enim facilisis gravida neque velit euismod in pellentesque massa placerat volutpat lacus laoreet non curabitur gravida odio aenean sed adipiscing diam donec adipiscing tristique risus amet est placerat in egestas erat imperdiet sed euismod nisi.
Eget lorem dolor sed viverra ipsum nunc aliquet bibendum felis donec et odio pellentesque diam volutpat commodo sed egestas aliquam sem fringilla ut morbi tincidunt augue interdum velit euismod eu tincidunt tortor aliquam nulla facilisi aenean sed adipiscing diam donec adipiscing ut lectus arcu bibendum at varius vel pharetra nibh venenatis cras sed felis eget.
I worked at a large bank in Hong Kong in 2008 when the financial crisis hit its peak.
And while today doesn't feel nearly as desperate as those times, companies are cutting their technology stack, laying people off, and expecting employees to take on more responsibility.
On top of this, many businesses have been challenged to build a viable revenue model for the future that considers their entire customer journey–everything from the first interaction on digital channels all the way through getting customers to become evangelists of their organization.
And while times are more challenging, they have never been more exciting!
AI is opening up so many possibilities that weren't available to us before and is revolutionizing the way we work.
Lead scoring is one of those areas that is being revolutionized with the recent developments in AI and is a high-impact low-effort solution that companies can implement right away to get results.
"AI-powered lead scoring is a high-impact low-effort solution that companies can implement right away to get results."
AI lead scoring is a machine learning algorithm that tracks and evaluates customer data each time they interact with a business.
The AI scoring model uses this data to predict leads that are most likely to convert into sales or customers that will be more profitable.
Think of it as a way of sorting and rating leads and customers based on their past behavior with an organization so that the right people know who they should focus on as early as possible.
With AI, lead scoring can now be built, tested, and deployed in less than a day, allowing companies to create multiple scoring models for the different parts of the customer journey they'd like to focus on.
Companies who have focused their efforts on the right leads have seen an increase of 9%-20% in marketing conversions and a 13%-31% decrease in churn rates by identifying at-risk customers sooner.
In addition to improved results within the customer journey, organizations will also be able to understand the specific drivers that contribute to maximizing their KPIs and reducing the time-to-insights by over 85% in some cases.
As organizations look for ways to do more with less AI offers an exciting opportunity. AI lead scoring in particular, provides a high-impact low-effort way to generate efficiencies immediately while allowing organizations to continue to innovate across the entire customer journey.
