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10-year-old visual communication platform PowToon receives a steady flow of inbound leads, thanks to its reputation and affordable entry-level pricing—but its outdated lead qualification method was not allowing them to detect their most qualified enterprise leads in a timely manner, leading to lost opportunities. Instead of developing an in-house AI model , PowToon turned to Forwrd’s predictive lead scoring capability to ensure each lead goes through deep, AI-based qualification and automatically outed to the right SDR, to help reps respond faster to opportunities, with deep context.
Thanks to Forwrd’s Revenue Intelligence Platform, Powtoon sees:
"PowToon boosts Marketing Ops efficiency & SDR productivity - achieves 10X faster lead response time and 4X more PQLs", Artium Koner, Marketing Operations & Automation
Powtoon is a visual communication platform with more than 30M users. Due to its popularity, Powtoon receives a massive amount of leads every month, making it difficult to qualify them using manual or rule-based scoring methods.
The company wanted to develop an AI model to perform profound qualification of users and provide SDRs with deeper context about each lead so that their reach-out activities would be more personalized, but building such a model in-house required tremendous resources.
Powtoon implemented Forwrd, and in a matter of days was able to deploy a predictive lead scoring model, based on data from multiple sources. As a result, Powtoon reports a more accurate and streamlined lead qualification process, reducing manual processes and processing errors.
Powtoon SDRs can respond to leads 10X faster and generate qualified enterprise opportunities from PQLs. Lastly, reps report getting deeper insights into prospects via Forwrd's 'Explain' feature, helping them reach out to qualified users in a more personalized manner, and enabling reps to improve conversion rate to closed-won.
Powtoon is a leading video and visual communication platform launched in 2012. Powtoon's mission is to empower individuals, teams, and companies to achieve measurable results by transforming communications into visual experiences that get their audience to care, connect, and act. Powtoon adds a spark of awesomeness to everyday communications, turning content into substance people want to watch and engage with. Over 30 million people worldwide, including 96 percent of all Fortune 500 companies, Ivy League universities, and leading SMBs, actively use Powtoon.
